Photo credit to the City of Frisco

Frisco has never been shy about thinking big, but "The Mix"—a $3 billion mixed-use development at Lebanon Road and Dallas Parkway—might be the city's most ambitious project yet. This massive undertaking isn't just changing a corner of Frisco; it's redefining what mixed-use development can look like in North Texas.

The Vision Takes Shape

Previously known as Wade Park, The Mix spans an enormous footprint and promises to deliver 2 million square feet of mixed-use space. To put that in perspective, that's roughly equivalent to 35 football fields of developed space. The project includes residential, retail, office, and entertainment components, creating what developers call a "live-work-play" environment.

Strategic Location Advantage

The southeast corner of Lebanon Road and Dallas Parkway isn't just prime real estate—it's a strategic nexus. This location puts The Mix at the heart of Frisco's growth corridor, with easy access to major employment centers, the Dallas North Tollway, and some of the region's best schools and amenities.

Economic Impact Projections

A $3 billion investment doesn't just create construction jobs—it creates a new economic ecosystem. The Mix is expected to:

• Generate thousands of permanent jobs across multiple industries
• Attract additional businesses to the surrounding area
• Increase property values in nearby neighborhoods
• Generate substantial tax revenue for Frisco and Collin County

What This Means for Real Estate

Projects of this magnitude create ripple effects throughout the local market. Property values within a 5-mile radius often see appreciation as the development takes shape. For investors, this could mean opportunities in surrounding neighborhoods before they fully capitalize on their proximity to The Mix.

For residents, it means world-class amenities practically in their backyard. The walkability factor alone could transform how people think about living in Frisco.

Timeline and Expectations

Large-scale developments like The Mix typically take 5-10 years to fully realize their vision. However, the economic impact begins long before the final ribbon is cut. Construction activity, pre-leasing announcements, and infrastructure improvements all contribute to the area's momentum.

This project reinforces Frisco's position as one of the fastest-growing cities in America and solidifies Collin County's reputation as a premier destination for both businesses and residents.